Bord Bia Brexit Barometer 2017

Bord Bia’s Brexit Barometer was an online risk analysis tool to help companies assess their exposure to the specific risks of Brexit. A brand was created to represent the scale, seriousness and unpredictable nature of the challenges facing the industry. This was acheieved through a design strategy that used basic shapes representative of broken EU flags placed in an unsystematic implementation that evoked a sense of optimism, and was applied across a series of digital and printed materials. Complemented by bright and friendly colours, this alluded to a perception of a hopeful post-Brexit future.